Articles / Advice
Silent Precision, All-Day Power: How GO Industrial Equipped Sovereign Line Marking with the Graco ES1000
“I just assumed that the batteries would run out on site,” admits Anthony Gray of Sovereign Linemarking . For professional line marking contractors like Anthony, the noise and fumes from traditional petrol-powered stripers are often accepted as a necessary evil. But for his company, these limitations were a direct barrier to growth, making work in sensitive environments disruptive and challenging.
They needed a solution that didn't compromise on power or quality but eliminated the noise and emissions. They found the answer in the Graco LineLazer ES1000, supplied by the expert team at GO Industrial.

The Challenge: Overcoming the Limits of Petrol Power
Anthony and his team at Sovereign Linemarking provide critical line marking services across a range of environments, from busy warehouses to quiet residential complexes. Their petrol-powered equipment, while powerful, came with significant drawbacks:
-
Noise Pollution: The loud engine was highly disruptive, leading to restrictions on working hours and complaints in occupied spaces or residential zones, especially during night operations.
-
Hazardous Fumes: Indoor jobs, particularly in warehouses and enclosed car parks, were problematic. Fumes created an unpleasant and unsafe environment for both the operators and the client's staff.
-
Skepticism Towards Battery Power: Anthony was frank about his initial doubts. Like many in the industry, he was concerned that battery-powered alternatives would lack the grunt and runtime needed for a full day's work. “I just assumed that the batteries would run out on site and you would have to be constantly charging them,” he recalls.
They were caught between the limitations of old technology and the fear that new technology wouldn't be up to the task.

The GO Industrial Solution: All-Day Performance, Zero Compromises
Understanding these challenges, the team at GO Industrial recommended a direct switch to the Graco LineLazer ES1000 Electric Battery-Powered Line Striper. This wasn't just a like-for-like replacement. It was a strategic upgrade designed to solve every one of Sovereign Linemarking’s pain points.
The solution hinged on the ES1000's core features:
-
Deep Cycle Lithium-Ion Battery System: GO Industrial demonstrated that modern battery technology was more than capable. Anthony was blown away by the performance, noting, “I can honestly say that I have never run out of battery before.” The ES1000 provides enough power to stripe up to 60 litres per charge, ensuring the machine can handle full-scale jobs without needing to stop. And that is with only a single battery, with room for a dual battery to more than double output per charge.
-
Silent, Fume-Free Electric Motor: By eliminating the petrol engine, the machine can be operated anywhere, anytime. This immediately opened the door to indoor and after-hours work without disrupting clients or residents.
-
Flawless Line Quality: Anthony praised the machine's consistency. Unlike some petrol engines that can cause pulsing, the electric motor delivers non-fluctuating pressure. This results in an incredibly “nice sharp line and it stays consistent no matter how long it is.”
-
Enhanced Stability: The strategic placement and weight of the battery give the machine a lower centre of gravity. As Anthony discovered, “They are a lot easier to keep straight as well… the battery that’s in them sort of adds a bit of weight to keep it more stable.”
The Outcome: A Quieter, More Profitable Operation
By partnering with GO Industrial and embracing the Graco ES1000, Sovereign Linemarking didn't just find a new line marker, they gained a powerful competitive advantage.
The results were immediate and impactful:
-
New Business Opportunities Unlocked: The team can now confidently bid on and complete jobs in noise- and emission-sensitive locations, including hospitals, office buildings, and residential strata complexes, at any hour.
-
Increased Client Satisfaction: As Anthony noted, clients love the new setup. “Our clients like them because there are no fumes and it's quiet.” This allows work to be completed during business hours with zero disruption.
-
Superior Quality Finish: The impeccable line quality has enhanced the professionalism of their work, leading to stronger client trust and repeat business.
-
Improved Work Environment: Their operators now benefit from a quieter, healthier, and less fatiguing work experience, free from constant engine noise and exhaust fumes.

For Anthony Gray and his team, turning their biggest operational challenges into a key selling point has been a game-changer. His initial skepticism around battery power was replaced by the reality of all-day performance, proving that the future of professional line marking is not only cleaner but more efficient.
Is your equipment limiting your business? Talk to the experts at GO Industrial. We provide cutting-edge solutions that solve real-world operational challenges. Contact us today to find the right equipment to drive your business forward.
Other helpful Articles
- Choosing a selection results in a full page refresh.
- Opens in a new window.